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Social campaigns under conceptual learning programs are equally important as commercial, editorial and documentary ones. The shown metaphor says a lot, a complete story. By IIPian Varun Tyagi @images.varun In Frame: @moments__collector . . . #socialcampaign #message #society #thephotographyinstitute #smoking #smokingisinjurioustohealth #blackandwhite #life #travel #photographer #picoftheday #blackandwhitephotography #portrait #nature #architecture #urban #travelphotography #streetart #iip #iipians #indianinstituteofphotography #streetphotographyindia